Lesson 6                                                                                                     

Promote SFI & TripleClicks                                                                         

In order to build your business, you will need to promote SFI and TripleClicks. Promote SFI to people who are looking to start a home business, and promote TripleClicks to people who are looking for bargains. In your SFI affiliate center, you have access to a number of resources to promote your business in the form of affiliate websites, banners, text ads, and so on. In this lesson I will show you how to use these resources.

SFI GATEWAYS

Log into your affiliate center and select “Gateway List” from the “Reference” menu. This page contains a list of affiliate websites you can use to promote various sections of SFI and TripleClicks. The screenshot below shows a list of affiliate websites (also known as gateways) for you to use.

Each gateway website has a screenshot, and an affiliate link. The affiliate link contains your personal SFI ID, and looks something like this.

http://www.sfi4.com/17796671/FREE

On your gateway page, the “16763035” will be replaced with your SFI ID. SFI makes life easier by embedding all affiliate links with your SFI ID, so you can simply copy and paste them wherever you are promoting them. Notice the word “FREE” at the end of the link. This tells us what website we are promoting. In this case it is the “FREE” gateway website, which you will find on the top of your gateways page. Look at the other websites on the gateway page and you will see they all include your SFI ID.

Some websites listed on this page are used to promote SFI only, while others promote TripleClicks, to include EagerZebra games, and Pricebender auctions. If you would rather, you can promote individual products such as TCredit Packs, and other items which you will find on this page under the heading “DIRECT SALES GATEWAYS”. When someone clicks through these gateways, SFI records you as the referring affiliate, and they become your personal member or customer.

KEYCODE TRACKING

Marketing uses tracking tools to see where their visitors are coming from. SFI includes a useful tool which allows you to use a number to identify where a click on your gateway page has come from. For example, you could use the number 12 for traffic exchanges, and the number 20 for blogs. For more information on how you can use Keycode Tracking, click here. You can check the results on the Hit Tracking page here .

MARKETING SECTION

SFI provides many methods of promoting along with the resources to promote them. To see a list of what SFI has to offer, select “INDEX” from the “Marketing” menu. It will look much like the screenshot below.

The first two links on the page tell you about various methods for promoting SFI and TripleClicks. In the description, you get a link to the index of marketing aids for both websites. Let’s see the marketing aids for generating TripleClicks (TC) sales. Click here to visit the page.

TC Referral Aids

This page links to all the resources you can use to promote TripleClicks. Notice that your main TripleClicks gateway is first on the page, and it has your SFI ID embedded in it. Now you can copy it and post it wherever you want to promote it.

E-CARDS

Electronic cards are great for promoting TripleClicks through email. The cards are specially designed to promote both SFI and TripleClicks, and contain professional sales messages, useful for people who are not very good salespeople. You simply select the card you want, add a short message to the person you are emailing, and then send it. Your TripleClicks gateway URL will be added to the message so the recipient can click on it to visit your website.


X-CARDS

X-Cards are professionally designed business cards that you can carry around with you. They are useful for offline promotion such as passing out to an interested friend or family member, leaving in the doctor’s waiting room, or on a bus or train. Just simply write your SFI ID on it, which is needed for people to sign up for their free membership. Once someone becomes a member, they will be entitled to a free listing on TripleClicks, which would normally cost them one TCredit. Note that you are responsible for this free promotion, so SFI will automatically deduct the TCredit from you once the card is utilized.

You can purchase X-Cards from TripleClicks in packs of 50, 100, 250, 500, and 1,000. If you are going to buy them regularly, I would recommend that you add them to your standing order.


TEXT ADS

Text ads are short sales messages that can promote TripleClicks in many ways. One idea would be to use them as an email signature like this.

Dear Bill,

(Email Content)

Yours Faithfully,

Jim Jones

FINALLY, someone has made it quick, simple, and easy to sell the stuff you no longer need for cash (or great products)! Get a FREE listing at: http://www.tripleclicks.com/12345678/go

There are many advertising resources that allow you to place text ads such as Text Ad Exchanges, which you can find by typing “text ad exchanges” into a search engine. You can also add text ads on your personal blog, or get a banner printed for your car. You can use them on social networking websites, but be careful as some of them consider it spamming. Try using a business related site such as Bizoppers or ibotoolbox.

BANNERS

Banners are small images with a design on them, and come in various sizes, with the most used size being 468×60. If you have a website or blog, you can display a banner on it by copying the HTML code from the banner page, and inserting it into your blog. You can also add them to banner exchanges, such as the popular Bucket of Banners or in your favorite traffic exchanges. Note you will have to separate the banner URLs from the HTML code to do this.

TC Referral Banner

Highlighting and copying this HTML code into your blog is easy enough, but banner and traffic exchanges prefer you submit two different URL's. One is known as the “Image URL”, which is the actual banner itself, and the other is known as the “Target URL”, which is the actual gateway URL. If you wanted to add this banner to an exchange that asks for separate URL's then you would proceed as follows:

IMAGE URL: http://www.sfimg.com/Images/Banners/banner400.gif
TARGET URL: http://www.tripleclicks.com/12345678(Change 12345678 to your own SFI ID)

These are the main resources you would use to promote your TripleClicks website. The Marketing Aids page contains more ideas including splash pages, which are images you can add to your own website, and use HTML code to point them to your main TripleClicks website. There are also fliers which you can print out and post at local businesses, or ask your local shopkeeper to keep a pile on his or her counter for customers to take. You can even get signs to stick on your car.

SPONSORING AIDS

Similar to the marketing aids, the extra resources on this page provide you with sample phone scripts that you can use, if you feel confident on the phone while speaking to new team members.

OVERVIEW

You now have all the resources you need to promote both SFI, and TripleClicks. On this page, you will see other methods of promotion you can use in the form of Gift Cards, which new members can redeem for $12 worth of items from TripleClicks, and the Pricebenders auction, where people can win items. There is also the ECA opportunity where vendors can set up their own online store on TripleClicks, and sell their products.

Now you have the resources you will need, but you will need to know how to use them. To promote TripleClicks and SFI, you can assess the 47 Methods for Generating TC Sales/Marketing, and for sponsoring new affiliates, you can evaluate the 56 Methods for Sponsoring SFI Affiliates, and see what works best for you.